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{"id":5502,"date":"2023-08-23T10:07:31","date_gmt":"2023-08-23T10:07:31","guid":{"rendered":"https:\/\/travelport.com.uz\/?page_id=5502"},"modified":"2023-11-17T06:12:29","modified_gmt":"2023-11-17T06:12:29","slug":"retailing-report","status":"publish","type":"page","link":"https:\/\/travelport.com.kz\/retailing-report\/","title":{"rendered":"Fixing Travel Retailing"},"content":{"rendered":"\t\t

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FIXING TRAVEL<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RETAILING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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TRAVEL'S BACK, BABY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Borders are opening. Bags are packed. Planes are full of excited travelers and hotels are bustling. It\u2019s official: travel is recovering.<\/p>
By the end of 2021, the global travel industry recovered more than 50% of its gross activity compared to pre-pandemic levels. And, if recovery continues along the same trajectory, it could reach 85% by the end of 2022. Compare that to things just two years ago, when travel went from an all-time high to an all-time low of only 5% of expected volumes overnight. Not bad.<\/p>
But as travel returns, the way it\u2019s sold is also back under the microscope. Because after two years of doing almost everything online, consumers expect better. We asked 2,000 people from around the world how buying travel compares to buying goods, services, and experiences in other industries. This is what they told us.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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PEOPLE WANT TO TRAVEL
MORE THAN ANYTHING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Travel is the most eagerly anticipated thing to do in 2022. More than getting fresh kicks. More than going for pizza with friends. More than rocking out at Glastonbury.<\/p>
People will do almost anything it takes to get away. You\u2019d be surprised at what they\u2019re willing to sacrifice for a holiday.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t<\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394b16b elementor-hidden-desktop elementor-widget elementor-widget-html\" data-id=\"394b16b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe data-lazyloaded=\"1\" src=\"https:\/\/e.infogram.com\/859ed94d-c573-4c9e-8fd0-af48e193607f?src=embed\" align=\"right\" data-src=\"https:\/\/e.infogram.com\/859ed94d-c573-4c9e-8fd0-af48e193607f?src=embed\" width=\"90%\" height=\"250\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\" allowfullscreen=\"allowfullscreen\" data-ll-status=\"loaded\" class=\"entered litespeed-loaded\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5bab05 e-con-full e-flex e-con e-parent\" data-id=\"e5bab05\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-8f8b7f7 e-con-full e-flex e-con e-parent\" data-id=\"8f8b7f7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3cb48 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2e3cb48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BUT BUYING TRAVEL IS NOT SO FUN<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb8189 elementor-widget elementor-widget-text-editor\" data-id=\"ebb8189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There\u2019s a word for someone who doesn\u2019t like going on vacation. No, not that word (it\u2019s \u201chomebody\u201d). They\u2019re pretty rare though because our research shows that 93% of travelers find traveling either enjoyable or very enjoyable.<\/p><p>Although almost everyone likes being on holiday, the travel shopping experience itself is not sparking joy. And when you hone in on the US \u2014 the world\u2019s biggest travel region \u2014 the data paints a stark picture. Almost half (43%) of US travelers do not enjoy booking travel. If 43% of the world\u2019s largest travel region are unhappy, the industry has a major problem.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a19b9f e-con-full e-flex e-con e-parent\" data-id=\"3a19b9f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1306d57 elementor-widget elementor-widget-counter\" data-id=\"1306d57\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"43\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f4279 elementor-widget elementor-widget-heading\" data-id=\"27f4279\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OF AMERICANS DON'T ENJOY BOOKING TRAVEL<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35aa50c e-con-full e-flex e-con e-parent\" data-id=\"35aa50c\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-6dd3a4f e-con-full e-flex e-con e-parent\" data-id=\"6dd3a4f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-708af45 elementor-widget elementor-widget-heading\" data-id=\"708af45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THERE'S A WIDE<br> EXPERIENCE GAP<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f2f65 elementor-widget elementor-widget-text-editor\" data-id=\"34f2f65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The experience gap between shopping for travel and actually traveling is noticeably wide. Elsewhere, consumers find the buying experience closer to the joy of what they\u2019re actually getting, like physical goods, electronics, and clothing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49fb361 e-con-full e-flex e-con e-parent\" data-id=\"49fb361\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9f91c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"9a9f91c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe data-lazyloaded=\"1\" src=\"https:\/\/e.infogram.com\/8f883221-829d-45f3-afb9-d677271f969e?src=embed\" align=\"right\" data-src=\"https:\/\/e.infogram.com\/8f883221-829d-45f3-afb9-d677271f969e?src=embed\" width=\"90%"\" height=\"700\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;background-color:#F7E4CB;\" allowfullscreen=\"allowfullscreen\" data-ll-status=\"loaded\" class=\"entered litespeed-loaded\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64e8fc elementor-hidden-desktop elementor-widget elementor-widget-html\" data-id=\"c64e8fc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe data-lazyloaded=\"1\" src=\"https:\/\/e.infogram.com\/8f883221-829d-45f3-afb9-d677271f969e?src=embed\" align=\"right\" data-src=\"https:\/\/e.infogram.com\/8f883221-829d-45f3-afb9-d677271f969e?src=embed\" width=\"90%"\" height=\"250\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;background-color:#F7E4CB;\" allowfullscreen=\"allowfullscreen\" data-ll-status=\"loaded\" class=\"entered litespeed-loaded\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efe8f08 e-con-full e-flex e-con e-parent\" data-id=\"efe8f08\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-9ea31f8 e-con-full e-flex e-con e-parent\" data-id=\"9ea31f8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f3b5a elementor-widget elementor-widget-heading\" data-id=\"a1f3b5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AND DON'T JUST<br> BLAME THE<br> BOOMERS\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349a281 elementor-widget elementor-widget-text-editor\" data-id=\"349a281\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s easy to assume only tech-wary generations fear booking travel. Unfortunately not. Lots of different age brackets and traveler types aren\u2019t enjoying it. Even digital natives Gen Z, who are the most tech-savvy and comfortable buying everything and anything online.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf82ae5 e-con-full e-flex e-con e-parent\" data-id=\"bf82ae5\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fc131 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"a8fc131\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-ctacontent\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-ctatitle elementor-ctacontent-item elementor-content-item\">\n\t\t\t\t\t\t23%\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-ctadescription elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tOF GEN Z DO NOT ENJOY BOOKING TRAVEL\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f735707 e-con-full e-flex e-con e-parent\" data-id=\"f735707\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-a189860 e-con-full e-flex e-con e-parent\" data-id=\"a189860\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a42d19e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a42d19e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SHOPPING SHOULD BE EASIER<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0381a80 elementor-widget elementor-widget-text-editor\" data-id=\"0381a80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wpb_text_column has-custom-color wpex-child-inherit-color wpb_content_element \"><div class=\"wpb_wrapper\"><p>People aren\u2019t enjoying travel shopping because it\u2019s too complicated. Especially when compared to other items they book or buy every day.<\/p><p>Travel isn\u2019t making it into the top three easiest buying experiences:<\/p><\/div><\/div><div class=\"vcex-module vcex-bullets vcex-bullets-ni wpex-mb-15 wpex-mt-40\"><ol><li>Booking a restaurant online<\/li><li>Buying clothes online<\/li><li>Browsing and buying electronic\/physical goods online<\/li><li>Travel<\/li><\/ol><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aeafab e-con-full e-flex e-con e-parent\" data-id=\"1aeafab\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edb16fe elementor-pagination-type-bullets elementor--star-style-star_fontawesome elementor-widget elementor-widget-reviews\" data-id=\"edb16fe\" data-element_type=\"widget\" data-settings=\"{"pagination":"bullets","speed":500,"autoplay":"yes","autoplay_speed":5000,"loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]},"space_between_mobile":{"unit":"px","size":10,"sizes":[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-e623d8b\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonialheader\">\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonialcite\"><span class=\"elementor-testimonialname\">Can\u2019t build trip<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonialicon elementor-icon elementor-icon-\"><span class=\"elementor-screen-only\">Read More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonialcontent\">\n\t\t\t\t\t<div class=\"elementor-testimonialtext\">\n\t\t\t\t\t\tOvercomplicated, too many ads and too much info for each search. Too much hassle to build a trip \u2014 instead of asking when you want to go, from where, where you want to stay, for how long, you almost need to book the flights in order to go to the next step.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-339cae2\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonialheader\">\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonialcite\"><span class=\"elementor-testimonialname\">Don\u2019t follow their predictions<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonialicon elementor-icon elementor-icon-\"><span class=\"elementor-screen-only\">Read More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonialcontent\">\n\t\t\t\t\t<div class=\"elementor-testimonialtext\">\n\t\t\t\t\t\tI was very happy at first and thought this app suggested will save me money! But prices of tickets increased and I lost money!!! Plus. The current prices are always way overpriced compared to other travel apps!\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-46956f2\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonialheader\">\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonialcite\"><span class=\"elementor-testimonialname\">No combined deals<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonialicon elementor-icon elementor-icon-\"><span class=\"elementor-screen-only\">Read More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonialcontent\">\n\t\t\t\t\t<div class=\"elementor-testimonialtext\">\n\t\t\t\t\t\tWhy are there no combined (Hotel+flight) deals showing on the new app. I can only click on them separately.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-32a67ad\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonialheader\">\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonialcite\"><span class=\"elementor-testimonialname\">Stressful<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><i class=\"elementor-star-empty\"><\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonialicon elementor-icon elementor-icon-\"><span class=\"elementor-screen-only\">Read More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonialcontent\">\n\t\t\t\t\t<div class=\"elementor-testimonialtext\">\n\t\t\t\t\t\tMakes an already stressful operation even more so. The forms do not remember information as you traverse back and forth through the journey. Constantly bombarded about seat selection, along with vague wording on the final screen suggestion you need to select a seat to take a cabin bag. UX is a joke.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5daef78 e-con-full e-flex e-con e-parent\" data-id=\"5daef78\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-e86a8c6 e-con-full e-flex e-con e-parent\" data-id=\"e86a8c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc3df7 elementor-widget elementor-widget-heading\" data-id=\"0fc3df7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EVEN TRAVEL <br>AGENCIES AGREE\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e013180 elementor-widget elementor-widget-text-editor\" data-id=\"e013180\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our travel agency customers agree that selling travel should be a lot simpler, and that modernizing travel retailing will help them sell more.<\/p><p>Three-quarters (74%) of agents we surveyed agree that buying and selling could be simplified. And 86% of agents agree that modernizing will help them sell more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1be8bfe e-con-full e-flex e-con e-parent\" data-id=\"1be8bfe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03d7c51 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"03d7c51\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa6eaf elementor-widget elementor-widget-text-editor\" data-id=\"ffa6eaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It has become so time-consuming that I am having to turn new business away. Right now, I\u2019m their doctor, therapist, attorney and insurance agent along with their travel advisor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef222ad elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"ef222ad\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"http:\/\/travelport.com.uz\/wp-content\/uploads\/2023\/08\/Holly-Lombardo-Image-1-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Holly Lombardo, of Holly Lombardo Travel in Atlanta on selling travel in a pandemic\n\n<br>\n<br>\nSource: <a href=\"mailto:travelweekly.com\">travelweekly.com<\/a>\n\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89bbb99 e-con-full e-flex e-con e-parent\" data-id=\"89bbb99\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-ec9e60f e-con-full e-flex e-con e-parent\" data-id=\"ec9e60f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83ea21c elementor-widget elementor-widget-heading\" data-id=\"83ea21c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMPARISON IS <br>COMPLEX<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-021e60d elementor-widget elementor-widget-text-editor\" data-id=\"021e60d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The lack of transparency when comparing offers is driving complexity in travel. Sure, travel has price comparison sites just like any other industry. But choosing the right deal is about so much more than price, and that\u2019s what makes it harder.<\/p><p>Families (the largest cohort of respondents, at 42%) find comparing offers especially complex. And let\u2019s face it, they have enough on their hands.<\/p><p>One-third of families find it difficult and time-consuming to compare offers when searching and booking flights and hotels. So it\u2019s no wonder that a quarter (23%) of families don\u2019t enjoy looking for and booking trips.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b910fc e-con-full e-flex e-con e-parent\" data-id=\"0b910fc\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7add1d elementor-widget__width-initial elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"e7add1d\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-ctacontent\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-ctatitle elementor-ctacontent-item elementor-content-item\">\n\t\t\t\t\t\t1\/3\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-ctadescription elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tOF FAMILIES FIND COMPARING OFFERS DIFFICULT AND TIME CONSUMING\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6966637 e-con-full e-flex e-con e-parent\" data-id=\"6966637\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-53577d7 e-con-full e-flex e-con e-parent\" data-id=\"53577d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a7f71 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b1a7f71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SHOPPING SHOULD BE EASIER<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdaae5 elementor-widget elementor-widget-text-editor\" data-id=\"cfdaae5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wpb_text_column has-custom-color wpex-child-inherit-color wpb_content_element \"><div class=\"wpb_wrapper\"><p>Retailing greats like Amazon help customers make decisions by showing products in a like-for-like way. They aren\u2019t afraid to give them all the information, and let them choose.<\/p><p>Comparing travel products is unfortunately seen more akin to evaluating mortgage or car insurance options. And who wants to be known for being time-consuming, stressful, and bamboozling consumers? That\u2019s why, on average, travelers visit a whopping 38 sites before booking a trip.<\/p><p>The verdict is: nontransparent = more complicated = less fun. Poor comparison options also add to the feeling of \u2018hidden costs\u2019, which erodes trust \u2014 and 60% of customers think travel isn\u2019t up front enough.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-019402f e-con-full e-flex e-con e-parent\" data-id=\"019402f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c3ee4 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"d0c3ee4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe data-lazyloaded=\"1\" src=\"https:\/\/e.infogram.com\/d89d52fa-b54a-45bf-bbcf-379d85be7801?src=embed\" align=\"right\" data-src=\"https:\/\/e.infogram.com\/d89d52fa-b54a-45bf-bbcf-379d85be7801?src=embed\" width=\"50%\" height=\"550\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\" allowfullscreen=\"allowfullscreen\" data-ll-status=\"loaded\" class=\"entered litespeed-loaded\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c62939 elementor-hidden-desktop elementor-widget elementor-widget-html\" data-id=\"7c62939\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe data-lazyloaded=\"1\" src=\"https:\/\/e.infogram.com\/d89d52fa-b54a-45bf-bbcf-379d85be7801?src=embed\" align=\"right\" data-src=\"https:\/\/e.infogram.com\/d89d52fa-b54a-45bf-bbcf-379d85be7801?src=embed\" width=\"50%\" height=\"250\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\" allowfullscreen=\"allowfullscreen\" data-ll-status=\"loaded\" class=\"entered litespeed-loaded\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c83520 e-con-full e-flex e-con e-parent\" data-id=\"1c83520\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-cb37593 e-con-full e-flex e-con e-parent\" data-id=\"cb37593\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bba9f3 elementor-widget elementor-widget-heading\" data-id=\"4bba9f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FASHION PROVES <br>ONE SIZE DOESN'T<br> FIT ALL<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67368fc elementor-widget elementor-widget-text-editor\" data-id=\"67368fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>People think the travel industry is poor at remembering their preferences and sending personalized offers based on their booking history.<\/p><p>Some retailers know their customers inside out. And they know how to target them too. Major fashion retailers like Shein, Zara, or ASOS reject the one-size-fits-all approach, and instead tailor ads and use hyper-personalization to capture customers by preferences, buying history, and individual style. But travel isn\u2019t measuring up to that standard.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa98cb0 e-con-full e-flex e-con e-parent\" data-id=\"aa98cb0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6abe609 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"6abe609\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe data-lazyloaded=\"1\" src=\"https:\/\/e.infogram.com\/cd592d0c-de8e-4508-9d61-88c1a3aa148b?src=embed\" align=\"right\" data-src=\"https:\/\/e.infogram.com\/cd592d0c-de8e-4508-9d61-88c1a3aa148b?src=embed\" width=\"90%\" height=\"700\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\" allowfullscreen=\"allowfullscreen\" data-ll-status=\"loaded\" class=\"entered litespeed-loaded\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed2834d elementor-hidden-desktop elementor-widget elementor-widget-html\" data-id=\"ed2834d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe data-lazyloaded=\"1\" src=\"https:\/\/e.infogram.com\/cd592d0c-de8e-4508-9d61-88c1a3aa148b?src=embed\" align=\"right\" data-src=\"https:\/\/e.infogram.com\/cd592d0c-de8e-4508-9d61-88c1a3aa148b?src=embed\" width=\"90%\" height=\"250\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\" allowfullscreen=\"allowfullscreen\" data-ll-status=\"loaded\" class=\"entered litespeed-loaded\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70c3df7 e-con-full e-flex e-con e-parent\" data-id=\"70c3df7\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-22aedaf e-con-full e-flex e-con e-parent\" data-id=\"22aedaf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e794bb elementor-widget elementor-widget-heading\" data-id=\"8e794bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE DIGITAL<br> EXPERIENCE NEEDS<br> AN UPDATE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7cdf6 elementor-widget elementor-widget-text-editor\" data-id=\"1f7cdf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Other industries have steamed ahead of travel in terms of simplicity and innovation. Customer expectations have changed, and they\u2019re getting more sophisticated every day. The travel industry, on the other hand, has even slipped behind banking in how people perceive its innovation. Yep, even less innovative than banking.<\/p><p>Customers are putting up with bad retailing experiences, because they love being on vacation. That\u2019s a risky situation. All it takes is one disruptor to move in on travel\u2019s blind spot to pose a real threat to the industry. Just look at how banking and finance have had to scramble to react to new competitors like Revolut and Venmo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0076e4 e-con-full e-flex e-con e-parent\" data-id=\"b0076e4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba720c2 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"ba720c2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe data-lazyloaded=\"1\" src=\"https:\/\/e.infogram.com\/77f95c01-3723-4188-b247-8f402115c693?src=embed\" align=\"right\" data-src=\"https:\/\/e.infogram.com\/77f95c01-3723-4188-b247-8f402115c693?src=embed\" width=\"90%\" height=\"700\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\" allowfullscreen=\"allowfullscreen\" data-ll-status=\"loaded\" class=\"entered litespeed-loaded\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1ecdb elementor-hidden-desktop elementor-widget elementor-widget-html\" data-id=\"7f1ecdb\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe data-lazyloaded=\"1\" src=\"https:\/\/e.infogram.com\/77f95c01-3723-4188-b247-8f402115c693?src=embed\" align=\"right\" data-src=\"https:\/\/e.infogram.com\/77f95c01-3723-4188-b247-8f402115c693?src=embed\" width=\"90%\" height=\"250\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\" allowfullscreen=\"allowfullscreen\" data-ll-status=\"loaded\" class=\"entered litespeed-loaded\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e00b568 e-con-full e-flex e-con e-parent\" data-id=\"e00b568\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-74f81c9 e-con-full e-flex e-con e-parent\" data-id=\"74f81c9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8db8a7 elementor-widget elementor-widget-heading\" data-id=\"a8db8a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE DIGITAL <br>EXPERIENCE NEEDS<br> AN UPDATE\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8cfce elementor-widget elementor-widget-text-editor\" data-id=\"ab8cfce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Other industries have steamed ahead of travel in terms of simplicity and innovation. Customer expectations have changed, and they\u2019re getting more sophisticated every day. The travel industry, on the other hand, has even slipped behind banking in how people perceive its innovation. Yep, even less innovative than banking.<\/p><p>Customers are putting up with bad retailing experiences, because they love being on vacation. That\u2019s a risky situation. All it takes is one disruptor to move in on travel\u2019s blind spot to pose a real threat to the industry. Just look at how banking and finance have had to scramble to react to new competitors like Revolut and Venmo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91b3a32 e-con-full e-flex e-con e-parent\" data-id=\"91b3a32\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1642782 elementor-widget elementor-widget-counter\" data-id=\"1642782\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"87\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67331b5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"67331b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BELIEVE BOOKING BUSINESS TRAVEL SHOULD BE* AS EASY AS BOOKING A VACATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba3743 elementor-widget elementor-widget-text-editor\" data-id=\"8ba3743\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>(*Emphasis on the \u2018should be\u2019. 42% say it\u2019s actually more difficult)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc2db76 e-con-full e-flex e-con e-parent\" data-id=\"cc2db76\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-64c3fcd e-con-full e-flex e-con e-parent\" data-id=\"64c3fcd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a435461 elementor-widget elementor-widget-heading\" data-id=\"a435461\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ONLY<br>\nAGENCIES<br>\nCAN FIX<br>\nRETAILING<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65054f4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"65054f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Travel retailing needs an upgrade, but who\u2019s going to do it? Our view is: travel agencies are the only players in the market that are truly capable of delivering the modern retailing standards that other industries thrive on. And here\u2019s why.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79612f8 e-con-full e-flex e-con e-parent\" data-id=\"79612f8\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-23d39e3 e-con-full e-flex e-con e-parent\" data-id=\"23d39e3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd07af0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"dd07af0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONVENIENCE IS CRUCIAL<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d4166 elementor-widget elementor-widget-text-editor\" data-id=\"c8d4166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>People want a travel shopping experience where they can search and book everything in one place. That\u2019s why agencies are best placed to be the drivers of innovation in our industry, and become truly modern travel retailers.<\/p><p>45% of respondents would prefer to book an entire trip through one website, one that offers choice of airlines, hotels, car hire companies, and extras. In particular, the youngest generation of travelers want agencies to step up their retailing game. 50% of Gen Z would prefer to book an entire trip through one website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e9034b e-con-full e-flex e-con e-parent\" data-id=\"4e9034b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f037ce elementor-widget elementor-widget-counter\" data-id=\"5f037ce\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"45\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ff977 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"29ff977\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PREFER TO BOOK FLIGHTS, HOTELS , CAR HIRE, AND EXTRAS THROUGH ONE WEBSITE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cb749a e-con-full e-flex e-con e-parent\" data-id=\"9cb749a\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-931ea5c e-con-full e-flex e-con e-parent\" data-id=\"931ea5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9884532 elementor-widget elementor-widget-heading\" data-id=\"9884532\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHOICE BEATS<br> PRICE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59d2f7 elementor-widget elementor-widget-text-editor\" data-id=\"b59d2f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customers don\u2019t want the cheapest option. Their main concern is seeing everything on offer. And the truth is, only travel agencies have the breadth of choice to deliver real retailing. They can offer more than any one airline or hotel website can.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4c5973 e-con-full e-flex e-con e-parent\" data-id=\"b4c5973\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3853e7d elementor-widget elementor-widget-counter\" data-id=\"3853e7d\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"13\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfea28f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"dfea28f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ONLY 13% WOULD BOOK THE CHEAPEST OPTION IF IT LIMITED THEIR CHOICE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-378d40e e-con-full e-flex e-con e-parent\" data-id=\"378d40e\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-763a463 e-con-full e-flex e-con e-parent\" data-id=\"763a463\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c56b6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f7c56b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">READY TO RETAIL<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd47ff elementor-widget elementor-widget-text-editor\" data-id=\"7fd47ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Travel agencies know their unique value in the retailing challenge. And they\u2019re ready to build on that value by modernizing the way they sell.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42c5e19 e-con-full e-flex e-con e-parent\" data-id=\"42c5e19\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1dcab elementor-widget elementor-widget-counter\" data-id=\"eb1dcab\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"81\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981b5c1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"981b5c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ARE IN FAVOUR OF MODERN DIGITAL RETAILING TO IMPROVE THE CUSTOMER EXPERIENCE\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa08d5d e-flex e-con-boxed e-con e-parent\" data-id=\"aa08d5d\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0d53d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6b0d53d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THREE BUILDING BLOCKS FOR MODERN RETAILING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d89926a e-flex e-con-boxed e-con e-parent\" data-id=\"d89926a\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f8ef272 e-con-full e-flex e-con e-parent\" data-id=\"f8ef272\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a834e6 elementor-widget elementor-widget-heading\" data-id=\"1a834e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WIDER BREADTH OF CHOICE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b230adc elementor-widget elementor-widget-text-editor\" data-id=\"b230adc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Travelers fear not seeing everything on offer. They want options, lots of options. The way to reassure them they\u2019re not being duped is to have the breadth of content needed to build trust.<\/p><p>That\u2019s not just the cheapest fares, it\u2019s the best fares, the most suitable fares, the most convenient fares, and the ones people will actually buy, all in one place. In travel retailing, choice is everything.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40e16ac e-con-full e-flex e-con e-parent\" data-id=\"40e16ac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba47c2c elementor-widget elementor-widget-heading\" data-id=\"ba47c2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MODERNIZED MERCHANDISING\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d12aa9d elementor-widget elementor-widget-text-editor\" data-id=\"d12aa9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Matching the right product to the right consumer quickly, easily, and transparently means redesigning merchandising. Travel must move beyond tweaking every screen to earn an extra cent, and sell at the right time with booking tools that are simpler than the standard, confusing series of forms and tables.<\/p><p>The most successful retailers sell the sizzle, not the steak. Travel can drive an emotional lift with visuals like reuniting with family, meeting colleagues face-to-face, or sipping a pi\u00f1a colada by the pool.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-710138d e-con-full e-flex e-con e-parent\" data-id=\"710138d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2467e1 elementor-widget elementor-widget-heading\" data-id=\"a2467e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CUSTOMER CENTRICITY\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f982a19 elementor-widget elementor-widget-text-editor\" data-id=\"f982a19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>epeat business depends on making customers happy. But travel brands tend to specialize in one step of the journey, rather than delivering across the full trip. That means missed opportunities to improve the experience pre-trip, in-trip, and post-trip.<\/p><p>You don\u2019t need a points-based loyalty program \u2014 it\u2019s about finding ways to connect, inspire, and impress. Optimizing and automating with self-service, data, and insights can both reduce costs and improve customer experience \u2014 but avoid trade-offs between those goals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78697c7 e-flex e-con-boxed e-con e-parent\" data-id=\"78697c7\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a40723 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9a40723\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE REWARD FOR RETAILING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0d25a6 e-flex e-con-boxed e-con e-parent\" data-id=\"e0d25a6\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-503d64c e-con-full e-flex e-con e-parent\" data-id=\"503d64c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0720512 elementor-widget elementor-widget-text-editor\" data-id=\"0720512\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The benchmark of successful modern retailing is true loyalty and repeat business. By restoring clarity, confidence, and fun to travel shopping, we can grow trust and improve the way travel is perceived compared to other industries.<\/p><p>Whether looking at better content, modern merchandising, or more customer centricity, the focus must be on delivering lifetime value. This is the path to better, longer-term relationships with customers and breaking the cycle of re-acquisition which plagues the entire travel industry.<\/p><p>The industry was once seen as a retailing pioneer \u2014 in fact, flight tickets were the first items to be sold online. And travel can be a leader once again. But we need to learn from outside our comfort zone and take lessons from retailing greats in other industries. And we need to sell to customers in the way they want and expect.<\/p><p>Retailing elsewhere is constantly advancing. If travel businesses that don\u2019t follow suit, we\u2019ll be left behind for good. We\u2019ve got a unique opportunity in having the dream product to sell, and people who are desperate to buy it. So, let\u2019s get out of our own way, and sell it right.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cff913 e-con-full e-flex e-con e-parent\" data-id=\"6cff913\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cc64f elementor-widget elementor-widget-image\" data-id=\"c8cc64f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/travelport.com.uz\/wp-content\/uploads\/2023\/08\/Child-With-Ice-Cream-Cone-Scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88148dd e-flex e-con-boxed e-con e-parent\" data-id=\"88148dd\" data-element_type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-783bd3f elementor-widget elementor-widget-heading\" data-id=\"783bd3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">METHODOLOGY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad4adf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4ad4adf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This research was undertaken in conjunction with Toluna Corporate Insights, to investigate traveler sentiment around the ease of travel shopping compared to other industries. We surveyed over 2000 people from different demographics across seven different countries including the US, UK, Australia, Hong Kong, India, Singapore, and the United Arab Emirates.<\/p><p>Travel agency sentiment was also measured through Travelport\u2019s Customer Voice portal.<br \/>Travel recovery data and predictions are based on MIDT data.<\/p><p>App store reviews are taken from various travel brands\u2019 apps on the iOS App Store and anonymized for this report.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FIXING TRAVEL RETAILING TRAVEL’S BACK, BABY Borders are opening. Bags are packed. Planes are full of excited travelers and hotels are bustling. It\u2019s official: travel is recovering. By the end of 2021, the global travel industry recovered more than 50% of its gross activity compared to pre-pandemic levels. And, if recovery continues along the same…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/travelport.com.kz\/wp-json\/wp\/v2\/pages\/5502"}],"collection":[{"href":"https:\/\/travelport.com.kz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/travelport.com.kz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/travelport.com.kz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/travelport.com.kz\/wp-json\/wp\/v2\/comments?post=5502"}],"version-history":[{"count":0,"href":"https:\/\/travelport.com.kz\/wp-json\/wp\/v2\/pages\/5502\/revisions"}],"wp:attachment":[{"href":"https:\/\/travelport.com.kz\/wp-json\/wp\/v2\/media?parent=5502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}